Ashish here,
UX Manager
at Coditas
I lead the UX design team at Coditas, shaping fintech, trading, travel and sales products used by millions of people.
Brands I’ve designed for
- JPMorgan Chase
- OmneNEST
- BCG
- ZestMoney
- Basix
Impact so far
- People impacted
- 10M+People using products I’ve designed
- Apps designed
- 10+Apps designed and shipped
- Projects
- 20+Projects delivered
- Clients
- 20+Clients worldwide
Selected work
Case studies
Travel, paid in points
Redesigning the rewards travel platform behind JPMorgan Chase’s loyalty programs, so card members can book with points, cash or any mix.
A scalable solution to trade management
Rebuilding NEST Trader, a multi-asset platform used by 1M+ active traders, for clarity, speed and customisable workspaces.
Enhancing the experience of a fast-growing fintech
Designing the ZestMoney Android app for credit limits, EMI loans and shopping on EMI.
Accelerating sales with machine learning
A sales automation dashboard that lets agents, managers and admins spend more time selling and less on admin.
How I work
Three habits that show up in every project, from trading desks to travel bookings.
- 01
Start with evidence
Usability studies, analytics and competitor benchmarks decide what to fix first, so effort goes where people actually struggle.
- 02
Make the complex feel simple
Dense products like trading terminals and points-based payments become clear when each screen answers one question.
- 03
Build systems that scale
Design systems and documented components let teams and clients ship consistently, long after handoff.
Let’s have a word?
Get in touch for opportunities, or just to say hi.
ashish.goforit@gmail.com